Tig LIVE was used to introduce Australia's largest wine brand Jacob's Creek, sold by Pernod Ricard Japan.
In this live stream, the official wine ambassador introduced meals that go well with wine and answered questions and gave advice to viewers.
Increased interaction between the wine ambassador and the viewer during the live contributed to the improvement of product sales and engagement.
Pernod Ricard Japan – Wine Introduction LIVE by Official Wine Ambassador
Video length 53:36 / Number of TIGs 15
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