Tig technology was used in the runway videos of “Mynavi presents The 26th GIRLS COLLECTION 2018 SPRING/SUMMER” held in March 2018 at Yokohama Arena.
The video is integrated with item order pages of 15 brands offered in the TGC Official Online “Store SELECT STORE by TGC”. Users can tap on the items worn by models in the runway video and be directed to a page to purchase the item. It provides a seamless shopping experience that allows viewers to directly purchase a product they want while maintaining their shopping desires.
