Tig technology was used in the runway videos of “Mynavi presents The 27th GIRLS COLLECTION 2018 AUTUMN/WINTER” held in September 2018 at Saitama Super Arena.
The video is integrated with item order pages of 12 brands offered in the TGC Official Online “Store SELECT STORE by TGC”. Users can tap on the items worn by models in the runway video and be directed to a page to purchase the item. It provides a seamless shopping experience that allows viewers to directly purchase a product they want while maintaining their shopping desires.
