Tig LIVE: ABC-MART GRAND STAGE×NIKE Live Commerce
Video length 35:55 / Number of TIGs 57
A Tig Live was held where popular influencers Yuka Furukawa and Noah Sato introduced NIKE’s popular apparel shoes
from ABC-MART Grand Stage Shibuya 109. By linking our client's product database and the Tig Live system in advance
and scanning the product barcode (price tag) with a handy barcode reader during the live commerce,
the product can be made into a Tig (making the product information tappable on the screen) on the spot,
and the “touchable” product information will be displayed on the same screen as the video. Since items do not need to be decided in advance and products can be freely introduced by ad-lib while responding to the viewers’ comments,
a natural and non-high pressure live commerce that is like being attended to in a physical store can be realized. ⧉ Full Screen View
