ANREALAGE collaborate with Tig at Paris Fashion Week 2021 SS Collection, the first real-digital fusion

Tig has been used for "ANREALAGE Spring/Summer 2021 COLLECTION" to be presented at Paris Fashion Week, and the video was released on the home page of the brand’s official EC site from September 29th.
Visit: ANREALAGE OFFICIAL ONLINE SHOP

With Tig, it is possible to seamlessly transition from interaction points on the video to various information such as "information of the piece, purchase page and backstage video", and the chapter function makes it easy to find the scene you want to explore.
Also, we were committed to providing a UI that did not interfere with the worldview of the brand or the collection (only “How to Use Tig” was shown at the beginning of the video), and yet was able to establish communication between the brand and the user in the back and forth between “video and information” conveniently and comfortably.

We will create new values for the viewing experience through collaborating with ANREALAGE, who have been incorporating many of the latest technologies, and their unique collection movie.

Please see the press release below (in English) for more details.

Press Release: ANREALAGE×Paronym