Tig Brings you The Future of Video
Next-Generation Interactive Technology
Get access to information by touch only


Inspire Users with Vast Amounts of Information
It is said that one minute of video is worth 1.8 million words.
In addition to its ability to convey a lot of information,
it can be used to lead to action by appealing to the viewer’s need to know.


Next-Generation Video Technology That
Releases you from the stress of “video to search”
Users can intuitively acquire information they want without putting it into words.
Also they would not get lost trying to look for the necessary information.


User Interface (UI) That Keeps Video Clean,
User Experience (UX) That Feels Good
Tig is characterized by its pleasant user experience(UX), with an user interface(UI) that keeps the video looking as it is which functions in a way that does not interfere with the video’s storyline.
By analyzing the need of viewers, we provide a video experience that is always pleasant.


Easy and Quick Video Editing and Tracking Technology That Anybody Can Use
We are developing a tracking system that is highly accurate at tagging objects in video whether there are changes in how the object or the background looks.
With the combined use of this tracking mode and the semi-auto mode, it is possible to tag objects in the video with high efficiency.
Here are the steps to implement Tig.
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2 Types of Models and Pricing
SaaS Model
With this basic SaaS model, clients can upload and edit materials to create Tig videos through a CMS.
Videos can be released in URL or iframe format.
CMS Analytics
Enterprise Model
An expanded enterprise SaaS model that provides SDKs and plug-ins for clients who want to implement Tig technology in their apps or web pages.
Also enables clients to build their own Tig video distributing system and allows more customization.
Plug-in SDK API Server
Services Derived from
  • Tig LIVE:
    More Intuitive LIVE Experience
    Even while live streaming, by touching objects of interest, you will be able to immediately check information you want to know more about, or stock them for accessing later.
    Tig LIVE provides an exciting experience for live streaming events such as live music and sporting events. Set to be released Fall 2019.
  • Tig magazine:
    Hyper Connected E-Book
    By touching points of interest within the magazine, users can stock information and access them whenever they like. Also, as videos can be inserted with its pages, it is a futuristic digital magazine service with a high entertainment value.
  • Tig signage:
    Whole Content
    Into Your Device
    A Tig service that allows you to take home using your smartphone or tablet, information of interest within a signage that you stocked by touch, in its entirety. Also, you can make use of this Tig service in various scenes, such as for obtaining directions to shops and tourist spots from your current location.
  • Tig TV:
    Remote Tig Experience
    with TV Screen
    A futuristic Tig service that provides a remote Tig experience using devices such as gesture sensors. Set to be released in 2020.
  • Tig Local:
    Tig Experience for Offline
    A Tig service that can be used offline to obtain information even in environments where Internet connection is limited.
    You can stock and access information in places where reception is unstable or Internet is unavailable,
    so it is optimal for situations such as watching demos at event venues or watching content that does not require connection.
  • Tig Ads:
    Brand New Touchable Ads
    A Tig service for use within digital ads.
    Even for video ads, it allows information to be obtained and stocked by touch.
    For video ads of short length, new value is created for the video ad by the addition of “touch” points.
  • Tig Learning:
    Advanced Form of Education
    A Tig service for educational use which maximizes the effect of work manuals and electronic textbooks using Tig technology.
    By simply touching points that are hard to understand, you can supplement your knowledge using text and videos, so you can get a clearer picture of how to solve problems and deepen understanding.
  • Tig China:
    Tig Business in China
    Paronym provides services in China through our wholly-owned subsidiary (香港同源有限公司) in Hong Kong and a merged company (上海初画网络科技有限公司) formed with a TV broadcasting organization in Shanghai.
    Tig videos are streamed in China through the Tig delivery environment built on China’s domestic platform Alibaba Cloud. We are also currently test streaming Tig videos that could be used on China’s video sharing website bilibili’s app through the collaboration of technologies.
  • Tig EVENT:
    More Intuitive EVENT Experience with Tig
    A Tig service linked with events such as fashion shows. Based on event content or situation and our client’s requests,
    we provide wide and flexible support in order to link real events with online such as organizing operations up to the point of streaming the Tig video, exporting from video signals, editing videos, and providing local support.
  • Tig Branch:
    Audience-Based Video Experience
    A Tig service where you proceed by choosing the story while watching a video. The next video can be played seamlessly, and in addition, for every video that you are directed to, you can continue to stock and access information just by touching objects of interest.
    As you can customize your video experience by choosing which videos to watch, you can enjoy it as if it were a video game.
Companies That Have Utilized Tig
Tig have been utilized by municipalities and major corporations that lead the industry, regardless of industry or sector.
Introduced into over 2200 videos in three years and a half
since the launch of service.
<Case Examples>
Tig has various applications such as in apparel, fashion show, and inbound tourism videos.
TAP Rate※1
STOCK Rate※2
JUMP Rate※3
Video Completion Rate
  • The rate of taps in a Tig area per play per unique user
  • The rate items get stocked in comparison to overall taps
  • The rate an unique user jumps to linked page per play
Tig videos can be easily made by anyone
Video Length 3 Minutes, 30 Places
Tig Editing Time
Tig Editing Time
Under 0Minutes
The suitability of Semi-Auto/Full Auto varies on the type of video content.
Patent Information
Management of Depth Metadata of Overlapping Objects
By assigning priority to various overlapping objects in the video, allows the option to only make objects in the front touchable.
(Patent Acquired)
Aggregation of Data on User Actions
Precise locations touched by the users are logged and sent to our servers. Collected data can be used to create heat maps.
(Patent Acquired)
Tagging Objects Using Auto Tracking
Allows information to be efficiently embedded in the video by the use of auto tracking that recognizes and traces moving objects.
(Patent Pending)
Video Content with E-Commerce Features
E-commerce features such as shopping cart and payment processing capabilities are implemented in the video. Allows product selection and payment all within the video.
(Patent Pending)
Tagging Objects in E-book
Allows information to be embedded in the E-book. Users can obtain the information by touching the screen which can work together with video and map.
(Patent Pending)
Tagging Objects in Lve Streaming Video
Allows information to be embedded in the live streaming video. Automatic embedding is implemented through video recognition and ID tag recognition.
(Patent Pending)
Do you provide video production services?
By coordinating with our partner companies, we can make proposals on how to plan and produce videos.
We have a video we want to use but don't know how we can utilize Tig in it.
We can give recommendations based on examples of application.
Can we use the service on a video distribution platform that we are currently using? �
Our service can be used on major video platforms such as Brightcove and ULIZA. �
Please feel free to contact us if you have any inquiries or if you would like a brochure.